LeadsTech

1. CDP 客戶資料平台是什麼：定義、與 CRM/DMP的差異
定義

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DAM is the abbreviation of Digital Assets Management. Digital assets refer to all the content saved by the brand in digital format, such as advertisements, pictures, videos, documents, logos, brand guidelines, etc. The digital assets mentioned here are not digital currency, although digital currency is very popular now. In the era of information explosion, digital assets are the tools used by brands to reach the audience.
So, why do we need a management system (DAM) to handle these digital assets?

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DAM是數字資產管理（Digital Assets Management）的縮寫。數字資產指的是品牌保存為數字格式的所有內容，比如廣告、圖片、視頻、文件、標誌、品牌指南等。這裡說的數字資產可不是數字貨幣，雖然現在數字貨幣很流行。在信息爆炸的時代，數字資產是品牌用來接觸受眾的工具。

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